Hey everyone, glad to be writing here again!
This time we have something a bit different that is due in class. We have a Music Marketing project! This time our teacher assigned us a project as we have been recently learning about the many different marketing techniques that are implored by companies and any sort of media creation that promotes a certain product.
For this project we were first asked to research Record Label companies, which are basically the companies that hire artists or any type of musician to record music for them, help them with producing, and promoting their songs with the purpose of marketing. These artists sign contracts and are supervised on what they can release/promote. Its basically them making a deal so that they have a better chance of their music being promoted and heard all around as they are big companies. We researched an artists of our topic that was assigned, and for our group (yes this is a group project) we had hip-hop/funk. My group researched artists such as Bryson Tiller, 6LACK, PARTYNEXTDOOR, and Childish Gambino for marketing ideas.
For my artists of research I decided to go with Donald Glover, AKA Childish Gambino. One of the most influential artists and inspirational of our current generation in my opinion. I learned a lot more than what I had already known about him, and researching him gave me an even deeper depth as to how great he is as an artists and overall celebrity, because music isn't his only specialty, he's like a jack of all trades honestly.
For the big part of the project we had to come up with a artist/band that we had to completely make up, and design a bunch of stuff for it. Our group decided to go with an artist called Luvstruck, that is a hip-hop funk artist from Chicago, Illinois. Which mainly produces love songs, an targets an audience that is very into love songs, which its age range is mainly around 18-35. Our artist uses a variety of platforms such as Instagram, Tiktok, Youtube, X, Spotify, and Apple Music. The overall branding of our artists includes tones such as romantic, introspective, and soulful. Many of its productions uses warm, moody colors such as red, pink, orange, which is a color palette that represents its main theme of love. He has a minimalistic logo that uses warm colors.
For his social media campaign, he uses things such as Instagram reels, promoting videos that have to do with love messages or even relationship things with Luvstruck songs in the background. As well as photos of his outfits on IG to be able to introduce a target audience that would be into streetwear and fashion. Also using platforms like TikTok to further promote its music by using it in a lyric song for people in relationships, or anything with love related posts. As well creating dances that match to one of his songs which would lead to a huge promotion of the song as most dances in TikTok use songs that later blow up with millions of listens.
We still have a lot to work on, and make sure that everything falls into place correctly, but this is what our group has planned and designed for know.
See you on the next blog post!
